Jamie Campbelle Bower x Fendi


Sunglasses are a staple accessory for any cool guy – and FENDI is releasing a new set of shades to enhance your style. In partnership with actor and musician Jamie Campbell Bower (best known for his role as King Arthur on TV’s 2011 Camelot, a dark wizard in Harry Potter and the Deathly Hallows Part 1, and will be in Fantastic Beasts and Where to Find Them 2, hitting theaters soon), the popular Italian brand is exploring his world and the rock star side of his life.


Jamie Campbell Bower is the perfect portrayal of a modern sophisticate. The London-native has been filling stadiums across the world and has always been on the forefront of fashion. Often spotted sporting the latest trends (often by Fendi), the former model is evidence that menswear is an exciting realm.


The short film that celebrates the launch of the new men’s eyewear collection, released on FENDI.com on September 7th, features Roman scenery while ultimate cool dude Campbell discovers he is caught on film. The video showcases the range of new lenses, which are versatile designs that can take you from a yacht to a restaurant, from the office to a concert with your buds. The minimalism of the new collection is effortlessly stylish without being overtly flashy, so you can dress to impress without an air of arrogance.