Rush Hour

There’s 24 hours in a day and you want to look dapper at all times. How many bold outfits can you put together on a moment’s notice?

7:oo AM

He wakes up at his girlfriend’s house and reaches for his first dose of caffeine. He takes in the tranquility of the early morning in the city while mentally preparing himself for a charged day ahead.

Top SAINT LAURENT at SSENSE $845. Jeans FLIPPA K at BOUTIQUE TOZZI $230. Bracelet MIANSAI at BOUTIQUE TOZZI $199.

Top SAINT LAURENT at SSENSE $845. Jeans FLIPPA K at BOUTIQUE TOZZI $230. Bracelet MIANSAI at BOUTIQUE TOZZI $199.

7:45 AM

Proper grooming sets the foundation for a successful day. Cutting corners is not an option.

Shirt PRADA at HOLT RENFREW $580. Shorts PRADA at HOLT RENFREW $455.

Shirt PRADA at HOLT RENFREW $580. Shorts PRADA at HOLT RENFREW $455.

Morning Ritual

Chanel

Shaving Cream $65 for 100 ml

Chanel

After-Shave Hydrating Gel $65 for 100 ml

Gilette

Fusion ProShield Razor $15

Redken

Stand Tough Extreme Gel $15

Dior

Sauvage Shoer Gel $43

American Crew 

Fiber $20

Biotherm

T-Pur Blue Cream Mask $39

Clarisonic

Alpha Fot $189

8:30 AM

He puts on a causal linen suit with a pair of cool sneakers to keep things interesting. His sleek briefcase carries all-important documents as he rushes to the office. He’s always the first one to arrive.

Jacket TIGER OF SWEDEN $579. Pants TIGER OF SWEDEN $269. Sweater HUGO BOSS $205. Pocket square TIGER OF SWEDEN $59. Bag TIGER OF SWEDEN $429. Shoes NEW BALANCE at BOUTIQUE TOZZI $259. Sunglasses GUCCI $455.

Jacket TIGER OF SWEDEN $579. Pants TIGER OF SWEDEN $269. Sweater HUGO BOSS $205. Pocket square TIGER OF SWEDEN $59. Bag TIGER OF SWEDEN $429. Shoes NEW BALANCE at BOUTIQUE TOZZI $259. Sunglasses GUCCI $455.

Acne Studios

Black Winston Sunglasses $430

Givenchy

Black Leather Carpet Wallet $695

Master & Dynamic

Silver & Brown MH40 Headphones $430

Daniel Wellington

St Mawes Classic Mens Rose Gold Watch $299

Hermès

Terre d'Hermès Eau De Parfum $135 for 75ml

Wantles Essentiels De La Vie

Black Leather Kastrup Backpack $1095

Etqamsterdam

Brown Low 3 Sneakers $435

No. 288

Grey Suede & Mesh Bleecker Low-Top Sneakers $715

4:00 PM

It’s time for a break after a long meeting. A run helps clear his head and reset his thoughts.

Coat LACOSTE $145. Top LACOSTE $145. Shorts LACOSTE $95. Watch LACOSTE $175. Bag LACOSTE $185.

Coat LACOSTE $145. Top LACOSTE $145. Shorts LACOSTE $95. Watch LACOSTE $175. Bag LACOSTE $185.

9:30 PM

He arrives at the W hotel for a drink with the guys. After all, a well-deserved drink is the perfect way to cap off a busy day. His lively outfit sets the mood for a fun night ahead.

Jacket PHILLIP LIM $2,270. Shirt PAUL SMITH at LA MAISON SIMONS $700. Pants CLUB MONACO $130. Shoes TIGER OF SWEDEN $399. Sunglasses GIVENCHY at HOLT RENFREW $490.

Jacket PHILLIP LIM $2,270. Shirt PAUL SMITH at LA MAISON SIMONS $700. Pants CLUB MONACO $130. Shoes TIGER OF SWEDEN $399. Sunglasses GIVENCHY at HOLT RENFREW $490.

The Rhythm of the Night

Tom Ford

Neroli Portofino Acqua $173 for 50ml

Super

Gold Numero 07 Glasses $265

Cartier

Cartier Santos 100, Large Model, Steel with ADLC $9,600

Acne Studios

Black Leather Gibson Jacket $2,000

Valentino

Satin Bomber Jacket $2,520

Paul Smith

Black Shipton Loafers $725

Saint Laurent

Black Leather Perforated SL/10 Sneakers $835

Photographer Geneviève Charbonneau

Fashion Editor Olivia Leblanc

Grooming Vanessa Ashley

Photographer's Assistants Neal Hardie and Alex Roy-Gilbert 

Fashion Editor's Assistant Gabrielle Bedard-Gingras

Model Geraud at MONTAGE